2024 Cricbuzz’s Willow debuts as the new live streaming destination for cricket in the US and Canada

Something spectacular is happening in the busy world of cricket! The broadcaster Willow for cricket, along with Cricbuzz, have formed a ground-breaking alliance called ‘Willow By Cricbuzz’. It’s similar to combining two dominant cricket players to produce something truly amazing! With the help of this partnership, cricket fans in the US and Canada will have access to not only in-depth news and analysis, but also the ease of watching live matches.

‘Willow By Cricbuzz’, which debuted today along with the first IPL match, promises to deliver live streaming to your screens through Cricbuzz’s redesigned video streaming platform. In addition to incorporating live streaming and in-match highlights for viewers in the US and Canada, this joint product will function as a home for cricket commentary, news, and pre- and post-match analysis.

‘Willow By Cricbuzz’ will be available in the coming weeks for Willow customers. Nevertheless, current Willow users can keep watching live cricket on Willow by going to cricbuzz.com/willow or using the Cricbuzz app.

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And that’s not all at all! In honour of the occasion, cricket enthusiasts may watch the IPL for free on Cricbuzz by Willow by enrolling in Abound.

TV consumers can continue to watch channels without interruption through Willow via cable, satellite, OTT platforms, or Willow’s websites and applications.

For American cricket, this merger comes at a pivotal moment. North America has never been more excited about cricket, with Major League Cricket set to debut in 2023 and the US co-hosting its first ICC T20 World Cup Championship in June. And now, audiences can enjoy the excitement of live cricket on cable, satellite, and digital devices exclusively due to Willow By Cricbuzz.

The most recent location for watching live cricket in the Middle East and North Africa (MENA) is Cricbuzz TV, which was just announced shortly after its debut in the region. Alongside Willow With Cricbuzz TV now available in MENA, in addition to its existing presence in the US and Canada, Cricbuzz is expanding its reach globally to offer over 125 million monthly active users a platform to enjoy the thrill of live cricket.

Times Internet, the Times of India Group’s digital division, is the owner and operator of Willow and Cricbuzz. This cooperation bolsters Times Internet’s global influence in cricket, in addition to its supremacy in India.

CEO of Willow Todd Myers expressed excitement about the launch, saying, “Willow By Cricbuzz is a symbol of the integration of two powerhouse sports brands.” This partnership is an evolution rather than a merger. Willow By Cricbuzz will be a standout offering for all cricket fans thanks to Cricbuzz’s particular insights that will enhance Willow’s live coverage.”

Pankaj Chhaparwal, CEO of Cricbuzz, offered his viewpoint, saying, “We are equally pleased to work with Willow on this cutting-edge project. Cricket fans can expect a thorough experience with “Willow By Cricbuzz,” which is a harmonic blend of cutting-edge analysis and rich cricket legacy.”

‘Willow By Cricbuzz’ will be available in the coming weeks for Willow customers. Nevertheless, current Willow users can keep watching live cricket on Willow by going to cricbuzz.com/willow or using the Cricbuzz app.

For American cricket, this merger comes at a pivotal moment. North America has never been more excited about cricket, with Major League Cricket set to debut in 2023 and the US co-hosting its first ICC T20 World Cup Championship in June. And now, audiences can enjoy the excitement of live cricket on cable, satellite, and digital devices exclusively due to Willow By Cricbuzz.